Projects
Financial Services Brand Manual
This project involved defining the visual and communication standards that embody the company's identity, including logo usage, color palettes, typography, and messaging tones. This guide ensures consistency across all marketing materials and platforms, reinforcing the brand's recognition and credibility in the payment processing industry.
Results Presentation - Socure
This presentation involved aggregating data and insights on campaign performance, keyword rankings, click-through rates, and conversion improvements for SEO, paid ads, and conversion rate optimization for Socure. It highlights the strategies that drove the most significant outcomes, showcasing the impact of these digital marketing efforts on Socure's online visibility, traffic, and conversion efficiency.
Passion Project - PrideAlways.us
Creating and managing my passion project, PrideAlways.us, showcases my skills in B2C, e-commerce, entrepreneurship, and social media by building a platform that celebrates diversity and inclusivity through a curated selection of products. Leveraging innovative marketing strategies, engaging content, and a customer-centric approach, I've successfully grown the brand's online presence to 35.6k followers on instagram fostering a vibrant community that supports LGBTQ+ empowerment.
